Short, opinionated pieces on automation, software and being found. Plus the case studies, once clients sign off on the numbers.
You built an app that runs your business. Here is how to tell if others would use it, and the five things that change first.
Nine fixes that make a page quotable to ChatGPT and Google AI Overviews. Six you can do this afternoon. Three take months and other people.
Nobody can price it from a one-line description. Here is what moves the number, and how to work out yours before anyone quotes you.
You decided to build. Now you pick who builds it, and the three options fail in different places.
The price is rarely the worry. What happens the week after you say yes is.
Ten symptoms in four groups. Most teams who recognise several of them still should not build.
A website makes you reachable. Being findable is a different job, and for most local businesses it does not start with the website.
The name comes from a brutal work schedule. The company does not.
People stopped clicking ten blue links. They ask a machine and read the answer. Your site needs to be in that answer.
Not the hardest task. Not the most annoying one either. Here is the actual order.
From people who make money when you build.
HubSpot is fine. The workarounds around it are not.
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Write-up comingCase studies publish with real numbers, once clients sign off. Until then the projects live on the Work beat.
Send it. If it is a good one, it becomes a note. If it is urgent, it becomes a call.